Review of Simply at Automechanika 2014

Simply’s debut at Automechanika is complete.

Automechanika Frankfurt is the world’s leading trade fair for the automotive industry and Simply exhibited there for the first time this year! The 2014 show is now over and done and Simply’s debut at the exhibition is complete. We had a great week that was fraught with action and we’re now looking forward to the process of dealing with the results.

Our approach to the show was to take samples of (almost) our entire Simply range, consisting of over 500 products, in order to display the vastness of the Simply Brand. (We also took some very cool Simply Car stress balls to give away, which were loved by all!) This approach seemed to work…

All in all, we made over 100 new contacts, which has presented us with multiple new and lucrative opportunities. We are really excited to continue to discover what exactly these new relationships will lead to and how the international breakthrough of the Simply Brand is going to proceed over the coming weeks and months.

Were you exhibiting at or attending Automechanika Frankfurt 2014? What did you think of the show? Did you have a successful week? Let us know here.