Our Simply Auto range is the largest in the Simply Brands family with a comprehensive collection of automotive products for distributors and retailers the world over. However, our latest release into the Simply Auto range is our brilliant quality NEW wiper blades. Did you know that 90% of driving decisions are based on what you see? This means during any type of precipitation, great-quality wipers are absolutely essential. Issues such as streaking, squeaking, smearing or chattering can reduce visibility and driving safety.
So earlier this year, we extended our wipe blade collection to include both conventional and multi-fit blades. This meant we were able to cover 95% of cars on the road. The multi-fit clip fitment means they’re not only easy to stock as a retailer, and fit as a consumer, but this flat blade technology is available to all vehicles and we’re proud to offer retailers universal products to suit all consumers.
So how does the wiper blade compatibility website work?
It’s never been easier to find the right blades for any type of vehicle! All you have to do is scan the QR code on the product packaging or point of sale (POS) display graphics and you’re taken straight to the wiper compatibility site. Our site has been specially designed for anyone to use with ease. Simply select the vehicle make, model, body size and year, and you’ll be shown all of the options that work for your vehicle!
You’ll see the wiper blade part number, fitting position, length, arm type and use connector with comprehensive fitting guides. Our installation guides are available as downloadable PDFs or you can even watch our handy video tutorials so you can see exactly how each blade is fitted.
Fitting our Simply Auto wiper blades takes only two minutes. Our product development, compatibility website and installation guides have all been developed with convenience in mind, so retailers can offer comprehensive solutions to consumers that are of great value and accessible.
Is this convenience over quality?
We certainly have created a range that’s excellent value and convenient. We always put our products through a range of quality control checks before release so we always knew our products were superior quality, too. However, we were also pleased to see our products pass with flying colours when we put them through independent testing in the USA earlier this year.
Testing was done under OE-standard (SAE J 903 C) conditions and, as well as testing initial wipe quality, the wipers were put through a 500,000 wipe cycle durability test to ensure their lifespan. Completing the testing for the flat blades was a wind-lift test, which showed a remarkable result of zero wind lift even at speeds of 100mph.
The results from ARDL reinforce our commitment to this programme and help explain why the programme has already been so popular with customers in both the Simply brands and the increasing number of private label programmes that we have been awarded.
So which wiper blades are right for my retailer?
When working with retailers and distributors, our compatibility website helps us determine which blades are most suited. As you’ll see when using the site, our blades work with a huge range of car manufacturers and models over a large period of production time, so when you choose Simply Auto wiper blades, you’ll know they will cover a large consumer base.
Check out the compatibility website now to learn more about the product range and see the specifications of each product suited to a range of vehicles. You can then browse the wiper range within the Simply Brands website.
Want to expand your own branded range into quality wiper blades?
The whole Simply Brands wiper blades range is available for private labelling. This means you can utilise our expertise in product development and package them with your branding instore. Private labelling is a great opportunity to boost your brand awareness and help consumers make sound purchase decisions with a brand they already know and trust. Simply find out more here, and contact our team to arrange a consultation.
