Create your own private label products with Simply Brands!

Building a brand isn’t easy. It takes commitment and consistency over time. It’s not something that magically appears overnight and is something that, when done right, has huge power over consumer decisions. If you’re in the retail sector and have spent years building your brand to gain consumer loyalty and top-of-mind awareness in your marketplace, you need to maximise on the huge potential it offers. 

Why does Private Labelling work so well?

Applying your brand to private label products has a huge range of benefits for the consumers and for the business. The consumer gets value and choice, with a product from a recognisable brand they already trust. Your brand gets wider exposure and a greater return on investment on each private label product sold. But, the benefits don’t just stop there…

A recent study showed that 60% of consumers feel that private label products are as good as those big-name-brands for similar products*. This is likely because they trust your quality,  innovation, sustainability and reliability as they know your brand so well already. Your consumers are likely to choose your branded product over another because it’s better value for something that is just as good! And with how tricky times are for family finances right now, who can blame them? They get to have the essentials and luxuries they love, for a better price than the big names out there because you’re able to private label products without the huge development costs other brands have to incur. Product research and development is expensive and takes a huge amount of time. But with private labelling, your supplier (Simply Brands) takes all of that hard work away, and you can choose products that are already tried and tested, ready for market. 

Is creating your own brand products really that difficult?

Having your own products that you have designed and created yourself is of course a brilliant way to expand your brand. However, it requires a huge amount of know-how to reduce the risks of huge expenses for little gain. Our expertise in sourcing, logistics, range development, branding, product design and more goes back years; and we are continually innovating. It goes without saying our legal knowledge is something we also pride ourselves on, so you know your products are correctly audited, regulated and safety checked for your industry standards.

The supply chain is also a tough area to work in right now. From working with reliable factories to ensuring the logistics run smoothly and cost-effectively is something that’s becoming increasingly difficult… Although not a problem for you! You just pick your products and apply your branding! 

But what products are best for private labelling?

Deciding on the right private label products for your business will depend heavily on your retail sector and which products are most popular. Convenience and essentials always prove popular with consumers, like car cleaning and accessories from our Simply Auto range. However, our fantastic new Sustainable Edition Simply Power leads also work really well and look great on POS Displays with any branding applied.

If you’re in the lifestyle sector, check out the Simply Living range. Items like fans, cameras, toys, and outdoor furniture also work brilliantly with Private label branding. But remember, we’re not just limited to products in our catalogue. Our team can source products with our wealth of knowledge and relationships on the market and completely oversee the private label process.

Whatever the industry, and however long your brand has been established, Private Label solutions could be exactly what you need to expand your brand in 2024. Offer better value and more choice to your consumers and boost your brand awareness with products that are brilliant quality and well-produced, without the headache of production.

*Source: https://www.esmmagazine.com/private-label/8-private-label-trends-to-watch-out-for-in-2023-233100