Our 3 Steps to Your Private Label Product Design
Remaining top of mind and being the brand of choice in a retail environment can be difficult in a crowded marketplace, but visibility is key. The more your brand, branding, logo and name can be seen, heard and noticed, the more opportunity there is for growth.
Private label products enable your brand to expand into new markets. When consumers choose your owned brand products over others, you’re maximising the return on every product sold. But, how does the process work? And how does Simply Brands ensure brilliant product design for your private label products to get them to market?
It's as easy as 1, 2, 3! Let’s get started…
Step One: Choose your products
As you know, our Simply Brands product catalogue is continually growing. From automotive and lifestyle to cycling and tools… And so much in between! We believe we have a fantastic comprehensive catalogue spanning several markets. You can choose any of our catalogue to private label for your owned brand products. This is a simple route to market and means you can easily skip to the next step with little care for the complexities of manufacturing and logistics.
However, if you have a particular private label product in mind, this is also something we can help with! We have a wealth of experience in sourcing new products for our clients all over the world and work closely with our supply chain to source and manufacture new products to market.
Step Two: Confirm Packaging Requirements
Ensuring you’re adhering to the legal requirements of products and packaging can be a complex situation. However, we can do all of that for you! We can ensure the packaging is up to or exceeding the legal standards for your geographical location; even providing multiple options if you’re a global brand.
Maybe you’re well-versed in the legal requirements for your new product and want to work closely with us. That’s great! We can make the process as involved as you like. Or, if you’re totally new to private labelling and require more insight and information on the process, just ask us any questions! We’re happy to provide you with anything you need to make the process run smoothly.
So, now you’ve chosen your product, it’s time to get creative!
Step Three: Create Your Private Label Product Packaging
This is where it gets interesting. We will go through several processes at this stage to get your packaging design absolutely perfect.
It will start with initial discussions and a brief on what you need included on the packaging. We’ll confirm any brand guidelines, colour palettes and important information to be included. This enables us to get a well-rounded view of what your ideal packaging would look like.
We can also take a look at any other private label products you already have in your range to emulate a similar look and feel to the product. Fluidity and flow between products with your branding needs to be seamless.
We’ll then draft your packaging designs. This will be created by taking your brief into account and based on the packaging requirements of the manufacturer. This is sent to you for review and feedback.
We’ll then make any further amendments for final review. Once approved, we can then get it into production! We work closely with the manufacturer to produce the design to your expectations, sharing mock-ups and updates throughout the process.
Of course, this is a very basic overview of the product and packaging design process when you private label with us. We can make the process as simple or as in-depth as you like, depending on the complexity of the range or marketplace you’re in.
If you’d like to have more input… that’s great! If you want to leave it to our expertise and follow our lead, no problem! We’ve got all the team and tools in place to make the private label process a successful one for you.
After all, this is all about a brilliant return on investment, expanding your band and boosting exposure.
