Private Labelling - We do the R&D so you don’t have to!

As a retailer, you’ll be well aware of the various streams to get a high-quality, varied stock range in store. But, do you know how effective private labelling is, and how it’s incredibly easy to incorporate into your retail offering?

Ready-made products, with your label! Easy!

In Europe, between 20-50% of products sold are private label and it’s easy to see why when the benefits are so great for retailers.

Expanding your range – You may have a brilliant range of products instore under your own brand right now, but you could be losing out on some customers due to a lack of variety or additional specific lines. By going down the private labelling route, you’re able to boost your range at low cost pretty quickly and efficiently.

Higher profit margins – We will delve deeper into this shortly, but it goes without saying that private labelling is definitely a simpler and cheaper route to boosting your brand and product offering instore as you eliminate the legwork that goes into developing products all on your own.

Boost brand Loyalty – You’ve already got the consumer onside by having them in your store or on your site. They trust you, like you, and know what they are getting. So, by seeing your branding on products on their list, they’ll opt for your brand that they know and trust. Elevating your average basket values and retaining that top-of-mind awareness with every purchase in the store and every use within the home.

But, what’s one if the biggest reasons so many retailers are opting for Private Labelling? R&D is taken care of! Many retailers just don’t have expertise, staff, finances or tools for comprehensive research and development, so this is the perfect solution if you want the business to be focused on selling products. As your supplier, we have research, development, product concepts, testing and manufacturing all taken care of. You simply see a finished, high-quality product to call your own.

We spend a huge amount of time on R&D at Simply Brands. We work closely with our manufacturers to understand market trends and ensure our focus is on products that the consumers are sure to want or need. Having a close working relationship in this way with our manufacturers enables us to really understand how materials are used and what goes into creating products that are great quality, for a great price.

Testing is also a huge part of our development process. This can be lengthy and rigorous to ensure we are confident in our products. Any products that don’t pass need further development and so on. But for a private labeller, this is of absolutely no concern and they can be sure their products are of regulatory standard as a minimum.

All in all, having a product with your private labelling can be a super swift and efficient process thanks to the elimination of R&D. In fact, you could have your private label products on the shelves within a few months should you be happy with samples and like to proceed. This means your brand can maintain focus on the latest trends and capture popular markets and products when the time is right.

Get in touch with our team today to find out more and discover which of the Simply products will work for you.