What’s in a name? The power of branded Products…
What’s in a name? A huge amount it seems!
When we think about a particular brand we engage with regularly or a have a fondness for, it’s not just about recognition and recall. It’s about perception, emotions, experiences and sensory memory. How does that brand make us feel? Why do we like it? Why is it that we remember it?
In fact, the importance of branding is so emotional, it’s actually extremely difficult to put a price on the value of it. Whilst branding used to be an afterthought for businesses with product and price taking centre stage, this is no longer the case. That’s because the brand can have huge pulling power if consumers are engaged with it, no matter the price of the product itself.
That’s why we are incredibly proud of the huge array of products we offer at Simply Brands. Once a consumer buys and uses a product of ours that you stock, they will then come to recognise it and relate it to the high quality and value they experienced previously. As the Simply Brands logo grows within your range, the recognition, recall and positive connotations grow. So, whether it’s home and lifestyle furniture or products, tools, auto care or mobility, don’t be afraid to expand the Simply Brands stock beyond one area to enable consumers to recognise the brand they know and trust, whatever their current need or situation.
Did you know that 77% of consumers purchase items because of the brand name? That means, as long as they’re in need of a product, they’re likely to choose yours as they already have an affiliation with you already by being in your store. So, to capitalise on this further, speak to our team about our Private Labelling service. This way, you can make the most of our product research and development to have brilliant products all with your branding. We can localise packaging too for the native language of the store locality. This creates an even stronger connection to the consumer, with a brand they know, trust and already have a connection with.
It's not just about recognition when looking to boost sales through branding. Whether you grow and expand your Simply Brands range, or you diversify with our products by using Private Labelling, there are so many positive benefits and reasons why it works so well.
Loyalty
It’s almost a subconscious effect. We feel a pride and affection for the brands we love. No matter the reason (maybe they’re brilliant value, maybe we love their choice, or even the personnel always offer great service), we have an almost defensive fondness for brands we engage with regularly. And so, purchasing products with that brand enforces that connection and loyalty further.
Credibility
How often have you seen a product you have a need for, but you haven’t purchased it because you’ve never heard of that brand? We’ve all been there! Consumers already know your brand (that’s why they’re instore), so you’re eliminating this risk instantly.
Increase Equity
If a consumer has an affiliation or affection with your brand already, they are likely to express an interest or intrigue in pretty much anything you have to offer. Or, at the very least, consider it in their buying decision because they already trust you. Expanding your equity with new products is a brilliant way to boost sales. After all, in business, we all know it’s easier to expand and grow with existing customers than it is to gain new ones, and this is a brilliant example of that.
So, when Shakespeare said “What’s in a name, that which we call a rose, by any other name would smell as sweet” he may not have been right at all! For, there is so much in a name, and in fact our feelings towards a brand (or name) are affected by so many emotions and experiences, and that very name could be the difference between a sale or not.
Speak to our team today about expanding your Private Label range or indeed, stocking Simply Brands in your store to inspire and encourage consumers with a trusted brand they know and love.
