Our brand new wiper blade collection from Simply Auto is excellent value and convenient. The multi-fit clip fitment means they’re not only easy to stock and fit but this flat blade technology has universal appeal, covering 95% of cars on the road. And so, after the successful launch earlier this year, we were enlisted by A1 Moto Stores to develop a private label wiper blade range for their Mota1 brand.
Mota1 is available exclusively in A1 Motor Stores and consists of a conventional blade range, and a new multi-fit wiper blade range. The 14 SKUs help reach that fantastic coverage of 95% of the car parc.
We love working with a whole host of great brands in the automotive industry, and it’s always special when such a well-respected brand puts their trust in Simply Brands to deliver their private label range for them. The Mota1 range gives A1 members all the benefits of the Simply wiper blade programme, including a quality product, as well as marketing and application data support, but with the added benefits of their own exclusive brand available only to A1 Motor Stores.
This latest partnership is something we’re truly proud of. Back in 2010, Simply Brands acted purely as a supplier to the automotive industry. But over the last 14 years, we’ve expanded into a global company with offices in Hong Kong, China and Europe working with a multitude of established household names like A1 Motor Stores.
The private label solution for our wiper blades works so well for clients like A1 because it enables them to stock self-branded items via our complete turnkey service. They‘re maximising their brand exposure through own-brand products, yet utilising our expertise in product design and development.
But it goes beyond the tangible products themselves, too. As well as creating the private label wiper blade range, A1 are able to offer to their members an online wiper blade compatibility site and fitting instruction videos. This site and content have all been developed by the Simply Brands team but will all be private labelled with A1 branding. This helps secure their vision of offering a multi-fit flat blade programme with the right combination of price, quality and coverage with added bonus content and support for customers.
And it’s that sound knowledge of the customer base that makes A1 Motor Stores Mota 1 range such a successful and thriving brand in the automotive industry. They know just what their members require, any pain points through purchase and usage and what products or solutions will guarantee their return custom. Combining our research, development and testing of the wiper blades we’ve created with their customer insight has enabled us to partner and release a wiper blade range that’s formidable and competitive in the marketplace.
A recent study showed that 60% of consumers feel that private label products are as good as those big-name-brands for similar products. This works in favour of the new wiper blade range and the brands we work with as consumers trust the quality, innovation, sustainability and reliability of the brands they shop with as they know that brand so well already. Those consumers are likely to choose an own-branded product over another because it’s better value for something that is just as good
And so, as we head towards the A1, Moto1 launch in July, we look forward to a long and mutually beneficial relationship for years to come.
If you want to find out more about our new Simply wiper blade range, or how you can create your own private label offering from any of our Simply Brands products, just get in touch!
