Simple Solutions to Promote your Brand

It’s safe to say it’s a tough old world out there for everyone right now. And, the pressures on every business, large or small are like nothing we’ve experienced before. If you run a business, you may have found the last year extremely tough and struggled to get the business through each day. Or maybe you’ve been able to find innovative new ways to develop your business through the pandemic and make the best of the bad situation to enable your business to survive, or even thrive!

Either way, although there is light at the end of the tunnel, the tough times for business and the economy are not over yet and as business owners, we continually need to be evolving our ideas and solutions to keep business moving! And, there really are lots of ways you can continue to promote your brand throughout a pandemic to let your customers and clients know you’re there for them when they need you. It’s all about staying top of mind.

In business, we talk a lot about the ‘tomorrow customer’. These are people that may not be in need of your products or services right now, but they will certainly be in the future. And when that day comes, you need to be the top of their mind so they come to you first. In fact, the tomorrow customer is possibly the most important one you can be advertising to, so you can capture them before they make the decision on where they will go for your particular industry. So, how can you make sure you’re at the top of their mind and the first one they think of?

Be unavoidable!

Social Media

Utilizing social media is of course one of the most fantastic ways to ensure your business is unavoidable to a wide audience at low cost. There are so many ways you can use and enjoy social media as a business to keep your potential and existing clientele engaged. However, is that enough?

If you want to take your promotion to the next level and really be a step ahead of your competitors, you need to make sure your brand is as recognisable and memorable as possible! Think of some of the biggest brands out there. You’d instantly recognise their logo and their branding in a split second; and that’s what we all need to achieve for our businesses large and small.  The more you can push your logo, your branding and your message, the better!

Stationery

Of course face to face meetings aren’t really happening right now, so potential clients and customers aren’t coming through your doors to engage and feel that whole brand experience with you. However, whether you opt for pens, notepads or wall planners, you can create some smart, simple solutions with your branding that you can send to clients for them to use at home or in their office. Stationery is always used, and always welcome! And with daily use, you can be sure they’re subconsciously clocking your brand all the time, without even realising it!

Drinkware

The perfect way to help someone relax! Getting your logo and branding onto a mug, cup, water bottle or thermos is easy, and looks great! So when they go for their well-earned coffee break, your business is the one giving it to them and reminding them you’re there.

IT

Whether it’s a handy USB stick for saving files or a comfy mouse mat for those long days at their desk – Having your brand to hand is a great way to stay top of mind! Or, how about other accessories like power banks, charing cables, earbuds and more? Super useful for every potential client! It’s all about giving your business the platform to promote, without that client even realising it. After all, nobody loves being advertised to, so if you can do it gently, in a professional and helpful way, it’s a win for them and a win for you too!

Lifestyle

All work and no play? How about mixing up your marketing with some super handy and stylish lifestyle items that will come in handy for your potential customers outside of their working day? Things like gym gear, slippers, puzzles or a whole host of other family favourites like gifts baskets and more – You really can create promotional items for every member of their family to help your brand stay top of mind.

At Simply Brands we are extremely proud of your Simply Promo products. In fact, our products are ever growing, and if you’ve got a snazzy new idea on how to get your business into the eyes and minds of your audience, we’ve go the tools, the manufacturers and the suppliers to make that idea into a tangible product you can use for promotion. Our team have a wealth of experience, and we love to collaborate with businesses large and small to create promotional solutions that really work.

We are passionate in helping businesses, particularly right now to not only survive this pandemic, but thrive beyond it, and with some simple promotional solutions, you really can do just that!

Get in touch today to see how Simply Promo can help you!