White Labelling / Private labelling explained and the Top 5 benefits

What is White labelling / Private Labelling?

White labelling is taking a manufactured product and rebranding it to your company. In case you’re wondering, the model is very much legal and involves an official contract between the two parties. It received its name due to the blank, white-label affixed to a product that is ready to be branded by a company. Although not all labels are white, the term still stands. It’s a great way to get a new business venture off the ground or level up an existing one.

5 Benefits of White Labelling 

Skip having to design and manufacture a product and build a business with an existing product 

When starting a new business, white labelling is a brilliant way to go about it. All you have to do is find a great product you love from a trusted source and market it yourself. Just affix your brand’s logo and style to the product, and you’re ready to sell. It can be as simple as that.

You can save time and money in your business

Startup investment for manufacturing your merchandise can be costly and time-consuming. Using a white label service can cut your time and production costs in half. The benefit of already produced merchandise means that you get to skip the lengthy processes and get straight into branding your products.

You can save yourself the stress of making your products 

Any startup will tell you there can be a steep learning curve and often lots of mistakes along the way when creating your merchandise from scratch. White labelling services such as ours, allow you to eliminate the trial-and-error phase and have all the work done for you. You can forget the mistakes and get straight to the results, which is perfect for new businesses or establishing your brand further.

You can build your business and credibility faster

As mentioned in the previous point, research and testing is already complete when you purchase ready-made products. So, when you buy from credible sellers, who ensure the quality of their product, you can take pride in your merchandise and build credibility with your customers. 

You can spend more time marketing and building your brand

 Finally, with white labelling, you can build and scale your business faster. Establishing your brand, finding and reaching your customer base and marketing will be your main focus with all the extra time you save. By not having the hassle of completely starting from scratch, you’ll be able to perform thorough market tests to see what works and what turns a profit faster. 

If you are a business or retailer that is interested in stocking our range of products, we'd love to hear from you! We can source, personalise, label, and design right the way through to taking care of packaging and shipment for many of the products in our range so they are relevant to your brand.